Ellada Aliyeva, Head of the Department at the UNEC Research Foundation, met with fourth-year students of the Journalism Faculty at Baku State University (BSU).

She delivered a presentation on the topic of “Crisis Campaign Management.”
During the meeting, Ellada Aliyeva emphasized that the communication strategy of any organization or institution is an extension of its core strategy, which is directly tied to reputation and its influence.

The representative of the UNEC Research Foundation noted that just as crises vary, so do the characteristics of responses to them. It is essential to predetermine an effective concept and accurately identify the target audience. Decisions must be made swiftly within the timeframes defined by the crisis group.

Addressing the nuances of the soft power strategy, Ellada Aliyeva demonstrated, through real case studies, methods that are effective and those that no longer meet modern demands. Future tools that may prove practical were also discussed with the students.

The seminar covered the behavioral rules of political elites in the post-truth era, managing internet crises, the crisis triangle, criteria for effective crisis dialogue, crisis technologies like 3R and Storytelling, and the importance of a communication plan in this context.

The significance of lessons learned from crises was also highlighted, regardless of the crisis behavior algorithms. Ellada Aliyeva showcased several examples illustrating how different companies, reacting to similar crises, faced varying outcomes.

Students showed particular interest in the concept of “critical time” during a crisis, leading to practical exercises and small simulations on the topic during the lecture.

The UNEC Research Foundation aims to ensure the continuity of such initiatives, lectures, and seminars.